The EU’s Digital Markets Act requires designated gatekeepers like Apple to let rival services interoperate with their platforms on fair terms.
Apple said that, under regulators’ “extreme interpretation” of those rules, any competing AI assistant would have to be granted the same deep system reach as Siri AI, including the ability to read and send messages, make purchases and act across apps.
The Commission has repeatedly rejected Apple’s privacy-and-security arguments as a pretext for locking out competitors.
“We’re deeply disappointed that our EU users won’t have Siri AI on iPhone or iPad,” said Craig Federighi, Apple’s software engineering chief, adding that the company hopes to bring it to the bloc eventually and will keep engaging with regulators.
It’s the second time that Apple has held AI features back from the EU over the DMA, after withholding the original Apple Intelligence suite at its 2024 launch.
The decision to keep Siri AI out of the bloc “is Apple’s and Apple’s only,” Commission spokesperson Thomas Regnier said in response on Tuesday, stipulating that nothing in the DMA stops the company from launching new products in the EU.
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